From Data-Driven Insights to Success

In SaaS business, vendors or reseller partners can no more walk away after the initial sale, infact the revenue recognition and renewal is contingent upon successful adoption of the product. Unless the customer realizes the value from the product there is a high chance for customer churn, indeed hard reality for subscription business vendors.

Many vendors and reseller partners are becoming increasingly reliant on customer success management tools to enhance product adoption, reduce churn and drive customer advocacy. These tools allows to create customer success plans, customer health scoring, create customer 360 views and so on. But these features are only useful if it is enabled by health, performance, lifecycle and support data from the customer infrastructure.

Cisco Partners who are currently leveraging customer success tools can integrate with Cisco Partner Experience (PX) cloud in order to ingest the customer data.These data sets coupled with insights are exposed via APIs that could feed into multiple workflows of customer success tool, be it customer success plan, health score, gantt chart, etc.,

As shown below, critical insights that are exposed by PX Cloud APIs are integrated into the customer success tool via APIs, that augments critical workflows for the partner. With this data-driven insights at their fingertips, Partners can perform lifecycle and adoption management with more confidence with their customers.

PX Cloud API Integration with Gainsight (example) – Click to expand

Cisco CX Partners who resell Cisco Success Tracks are eligible to activate these APIs through PX Cloud and benefit from the rich insights to drive customer adoption and advocacy. Cisco Partner Success team delivers API workshops across the globe and are equipped with skills and knowledge to assist partners who are interested in this integration.

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