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In the domain of Customer Experience (CX), it is widely acknowledged that customers do not merely acquire products or solutions; instead, they seek experiences, specific outcomes and use cases. Consequently, it becomes imperative for technology vendors to engage in continuous innovation and provide cutting-edge services that align closely with these desired use-cases and outcomes. In this context, Service Accelerators assume a pivotal role as they enable not only monetary gains for Cisco partners but also offer ample opportunities for adoption and expansion. I consistently urge my partners to regard use cases as valuable products in their own right, as this perspective serves as a compass for making informed decisions that effectively address customer requirements.

Numerous Cisco CX partners across the globe have invested substantial effort into the creation and delivery of Service Accelerators via the Cisco PX (Partner Experience) Cloud Interface. Regrettably, only a select few partners have achieved noteworthy early success in terms of customer adoption and recognition of the inherent business value offered by such initiatives. To accomplish favorable outcomes in this space, partners must strive to develop Service Accelerators that are truly distinctive and tightly aligned with individual customers’ specific Success Tracks and Use Cases, thus substantiating both technical efficacy and concrete business results. Furthermore, it is critical to acknowledge that Service Accelerators represent a pivotal instrument for generating expansion opportunities, renewals, and overall customer adoption, ultimately yielding enhanced profitability within the partner’s customer base.

The Cisco Partner Success team has developed a comprehensive methodology that guides partners through the process of creating distinctive Service Accelerators. This empowers partners to unleash their creative potential and devise unique Accelerators tailored to their customers, leveraging their own expertise. Cisco CX Specialised partners who have successfully sold Success Tracks can request this workshop to collaborate with the Cisco Partner Success Teams and embark on this fruitful engagement. It truly exemplifies the value creation efforts of partners on top of the Cisco Success Track platform.

For partners who have already published their initial set of Accelerators and have demonstrated a strong commitment to the Success Track program with their customers, the next steps involve strategic planning. The CX leader should appoint dedicated owners for each Success Track and use case, who will be responsible for the ongoing development and maintenance of the Accelerator catalogue, organized by specific use case and lifecycle stages. The catalogue should clearly indicate the status of each Accelerator (whether it is ready, under development, or not yet started). As an example, the template below illustrates the structure for the Campus Network Success Track and the Campus Network Programmability use case.

The partner may begin by embarking on the development of the aforementioned catalog, focusing on selected use cases that align with their respective areas of expertise such as Campus Network, Data Center Network, and Data Center Compute. As they witness positive engagement and adoption of these use cases among their customers, they can gradually expand their offerings to include a comprehensive range of solutions from the entire Cisco Success Track portfolio.

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