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Value creation over the top of digital platforms isn’t something new for the folks who live and breathe tech. A classic example is Amazon Web Services (AWS) that provides Infrastructure or platform as a services (IaaS or PaaS) where others can leverage and build their own services to deliver customer value. For example, Netflix is one of those popular apps that leverage the global AWS global infrastructure to deliver movies and shows to users.

Cisco Partner Experience (PX) cloud that was launched about a year ago offers a similar model for Cisco partners to create value for their customers across three distinct value drivers of Innovation, convenience and efficiency. Cisco Success Tracks forms the foundational layer to the Cisco PX Cloud that provides customers access to Cisco and Partner experts, product support, Lifecycle and adoption insights and learning resources.

Below is a simple framework that expands on these value creation drivers across the partner activities, benefits and resources. Once the Cisco partner has sold the Success Tracks, Cisco Partner Success teams works with CX partners through service creation and API workshops to create and deliver value across the following three drivers.

Value Creation through Innovation

Partner engages with Cisco Partner Success team to co-create brand-new cross-architecture based Lifecycle services. With a robust set of architecture based Service Accelerator catalogue in the portfolio, the partner is in a position to align these services to specific use cases, technical and business outcome. Partner starts to monetise these assets with their customers and in turn drive adoption and de-risk renewals

Value Creation through Convenience

In this scenario, the partner leverages APIs from PX Cloud and other Cisco and third party platform to build or augment their client experiences. Convenience is the king when it comes to digital experience where the partner creates digital services around asset management, license management, contract management, compliance management, lifecycle management and so on. Customers benefits from a unified digital experience with their partner.

Value Creation through Efficiency

The final scenario is where the partner leverages APIs from PX Cloud and other Cisco and third party platform to drive their own internal efficiency. The partner delivery, customer success and renewals teams can benefit from the rich data insights from these platforms to becoming proactive and drive customer success.

Forward looking, the value creation will become more interesting when partner branded Success Tracks will be released by Cisco. With cutting-edge automation capabilities right off the box available for Cisco partners, this will accelerate partners innovation scope at a much broader scale and deliver unprecedented value to their customers. But more on this in another blog.