I think most people would agree that the journey is more pleasurable than the final destination. Cisco customers who complement their technology investments with Success Tracks will get a chance to experience its journey across six pitstops. Cisco partners who gets to see where their customers are along these pitstops in their journey will get opportunity to make the experience better by offering innovative services through webinars and 1:1 workshops. Each pitstop becomes a breeding ground for Cisco partners to address customer pain points, alleviate roadblocks and at the same time monetise with new value added services. Ensuring that customers reach their destination with a fantastic experience is a welcome sign !
Cisco Partners who are serious on making their customers journey better creates value added services across several technology domains that allows them to offer right services at the right time. They strategise on creating service catalogue by technology domain, each of which includes set of use cases and associated high-value webinar and 1:1 workshops.
But what does it take for Partners to create these high value services and create ‘differentiation’ for themselves ? What are the different knowledge areas that gives them a solid foundation to build these services ? What level of teamwork and collaboration is necessary to achieve this goal ? What is the creative process involved ?
Cisco partners who have built their Customer Success Practice and are driving the adoption motion for their customers are in a good position build these service catalogue. Its an opportunity for them to convert their Customer Success practice from a cost centre into a profit centre.
In order for Cisco partners to create differentiation with their service catalogues following are six the areas of the knowledge necessary. Starting with a deep technical expertise to personas, use cases, customer business outcomes, capabilities and pitstops. These areas will serve as a solid foundation to apply the creative process like brainstorming to create high value services.
Cisco Partner Success teams across the globe conducts Service Creation workshops with Cisco Partners sharing the foundational knowledge and applying the creative process to churn out high value services. Please contact your Cisco account team representative for more details on this workshop.
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